In the ., patients tend to visit doctors only after they get sick. But what if both parties worked together to pre-empt medical issues as well? That’s the idea behind Forward , a new type of wellness clinic that works much like a high-end gym. For $149 a month, users get unlimited access to genetic screenings, blood testing, weight-loss planning, routine doctors’ visits and more all of which help Forward“look toward your future and look out for things that are longer term,”says Adrian Aoun, the founder and CEO, and a former Google executive. (Forward does offer reactive medicine too, including unlimited generic medications without co-pays.) Critics argue most Americans can’t afford the clinics, especially since they do not accept health insurance. But as a niche experiment, Forward appears to be working: the company, which is based in San Francisco, has reportedly raised $100 million in funding and recently opened a location in .; it plans to expand to other cities in the future. — Alexandra Sifferlin
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